Verb fights scalp flaking with new Dandruff Shampoo
Verb Products is addressing a common scalp concern for consumers with its new Dandruff Shampoo.
Formulated to help reduce dandruff after use, it also aims to minimize the recurrence of dandruff symptoms without stripping hair of its moisture, the brand shared.
Made with a blend of 3% salicylic acid--the highest amount allowed by the FDA for rinse-off hair products--the shampoo also works to help eliminate and control itchiness, irritation, redness and flaking from dandruff.
“Verb is truly filling a market gap with the launch of their cutting-edge, yet affordable Dandruff Shampoo by providing greater access to consumers with this common scalp condition,” said certified trichologist and scalp health expert, Bridgette Hill. “The brand's passion and dedication to formula excellence with the launch of this new category offering are impressive. Verb’s choice to invest in clinical trials, high quality and efficacious ingredients, like salicylic acid and zinc PCA, reflect the brand's value proposition to provide a top-notch dandruff-fighting product that is both nurturing and reparative.”
[Read more: Dyson unveils wet line styling products and new tools with Bluetooth capabilities]
Free of parabens, the product also has other noteworthy ingredients such as clary sage oil to soothe the scalp and zinc PCA, a natural humectant that aids in reducing excess sebum and draws moisture into the skin.
“Our new Dandruff Shampoo is a testament to our commitment to innovation in scalp care and overall hair health,” said Meg Lerner, vice president of marketing at Verb Products. “At Verb, we strive to create products that not only address our consumers' hair and scalp concerns but also remain at an accessible price point without compromising quality or efficacy.”
Verb’s Dandruff Shampoo is now available for purchase online and at such select retailers as Sephora, Ulta Beauty, Ulta Beauty at Target and select salon locations.
