Madison Reed debuts ColorWonder campaign starring college women athletes
Madison Reed is introducing consumers to its latest hair coloring product by rolling out a campaign that fuses the power of college women athletes with the beauty of hair color.
The new ColorWonder Demi-Permanent Hair Color is a demi-permanent hair color that is formulated without the use of harsh ingredients, works in just 20 minutes and lasts up to 25 washes, the brand shared.
To highlight the launch, the brand is showcasing its Team ColorWonder initiative, which is rooted in the power of women athletes. Featuring ambassadors Paige Buecker and Azzi Fudd, as well as Ice Brady and Morgan Cheli, the brand also noted that is id embarking on a partnership with UConn Athletics and the UConn Women’s Basketball Team.
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“No matter who you are, where you come from or what you do—from sports to business or cosmetology—women deserve the opportunity to work hard, show up unapologetically and be rewarded for their talents,” said Amy Errett, CEO and founder of Madison Reed. “With the launch of Team ColorWonder we’re shining an overdue light on these incredible women athletes, creating opportunities for them to thrive on and off the court in the same way that is afforded to their male counterparts, and showing that the options can be unlimited when you dare to work hard and focus on achieving your goals.”
With this new campaign and its brand ambassadors, Madison Reed looks to showcase how passion, determination and focus to succeed on the court also applies to future professional endeavors, the company noted.
As part of a larger partnership with UConn, Errett’s alma mater, Madison Reed is sponsoring the Gampel Pavilion and XL Center for the next three years, making the brand the first female-founded, grad-founded brand with court naming rights at UConn.
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"Madison Reed and UConn Athletics have an authentic connection, through Amy Errett’s dedication to our institution as a proud alumni and member of The UConn Foundation’s Board of Directors. Welcoming Madison Reed, a female-founded brand by a UConn grad, into our home at Gampel Pavilion and XL Center through court naming rights sends a strong message to our team of athletes, reinforcing that hard work, determination and purpose pays off, on and off the court,” Geno Auriemma, head coach, UConn Women’s Basketball shared.
ColorWonder is available for purchase on the Madison Reed website, Amazon and Ulta.com, as well as at Ulta Beauty stores.
