Family Dollar, Innovative Beauty Group Brand Incubator come together on hair care line
Innovative Beauty Group’s Brand Incubator is partnering up with Family Dollar on the creation of a new hair care line—Crown Hair Society.
The nine-product assortment features a range of shampoos, conditioners, hair treatments and hair oils designed to offer a luxury hair care experience at an affordable price point.
“At IBG, we're passionate about developing high-quality, innovative beauty products that are accessible to all,” said Jennifer Raphael, CEO of Innovative Beauty Group North America. “The Crown Hair Society line epitomizes that, ensuring that anyone can indulge in salon-quality products at an attainable price, without compromise. We are excited to see the positive impact these products will have on customers' haircare routines."
[Read more: Hum Nutrition launches hair growth capsules]
Formulated with ingredients tailored to specific hair types, products are vegan, cruelty-free and free from parabens, and include:
- Color Care Shampoo: A shampoo infused with rosemary oil, vitamin E, and protein complex that helps lock in nutrients and restore color-treated hair;
- Color Care Conditioner: A conditioner made with argan oil, aloe vera, and vitamin E that revitalizes hair with ingredients that work together to restore hair’s moisture content, giving it a healthy and vibrant appearance;
- Hydrating Shampoo: Featuring niacinamide, aloe vera, and avocado oil, the shampoo works to leave hair feeling clean and looking shiny;
- Hydrating Conditioner: A hydrating conditioner made with coconut oil, aloe vera, and vitamin E that helps restore moisture and shine to the hair;
- Curl Enhancing Shampoo: A shampoo infused with nourishing argan oil and grape seed oil to enhance the bounce, shine, and manageability of curls;
- Curl Enhancing Conditioner: Enhances curl definition, elasticity, shine, and manageability for bouncy curls. Made with aloe vera, vitamin E, and keratin;
- Anti-Frizz Treatment: Infused with aloe vera, vitamin E, coconut, argan, and jojoba seed oils, the spray treatment tames frizz, adds shine, and promotes smoother, more manageable hair;
- Leave-In Treatment: A weekly leave-in treatment infused with aloe vera and vitamin E that helps to combat frizz and maintain hair health; and
- Bonding Oil: An ultra-lightweight, concentrated formula comprised of rosemary oil, argan oil, and vitamin E that effectively restores and moisturizes all hair types.
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"We are thrilled to team up with IBG to bring the Crown Hair Society line to our customers as this collection embodies our commitment to providing high-quality, affordable products to our shoppers," said Steve Biehl, vice president of private brands. "We are confident our customers will love the luxurious experience these haircare products offer, without the luxury price tag.”
Ranging in price from $5 to $6 per item, the haircare line will be exclusively available in over 7,500 Family Dollar stores nationwide.
