Vital Proteins rolls out hair, skin supplements

Vital Proteins is addressing consumers’ hair and skin concerns by launching two new supplements. 

The Hair Complex and Skin Complex are unflavored powders that can be mixed into hot or cold beverages and feature ingredients specifically designed to address hair growth and skin support concerns. 

“Wellness today means many different things—it’s no longer a ‘one-size-fits-all’ approach, which means we needed to critically look at our solutions to evolve and expand too,” said Jill Abbott, General Manager at Vital Proteins. “Consumers were telling us they wanted a simplified way to address their biggest beauty pain points. And because we’re motivated to help people look their best from within, we specifically designed our new Hair & Skin Complexes using functional ingredients that target these concerns—along with the collagen they know and love.”

[Read more: Hum Nutrition launches hair growth capsules]

The brand's Hair Complex contains a blend of Lustriva, a biotin complex and collagen peptides, and the Skin Complex features a blend of holimel melon juice concentrate, verisol collagen peptides, collagen peptides, hyaluronic acid and vitamin C.

Vital Proteins’ Hair Complex and Skin Complex are Whole30 approved and do not contain artificial sugars, sweeteners, dairy or gluten.

Carrying an SRP of $29.99, both products are available for purchase on the brand’s website and Amazon, as well as Walmart.