Welch’s Fruit Snacks debuts storybook narrated by Kristin Chenoweth
Welch’s Fruit Snacks has launched its first storybook, “Sometimes It’s Not Stealing,” which highlights the sweet snack’s position as an enjoyable treat for the whole family.
The bedtime storybook puts a humorous twist on the relatable life moments when parents find themselves drawn to Welch’s Fruit Snacks and addresses the common theme of slyly stealing the snack from their little ones, the company said.
“We are thrilled to introduce our first-ever storybook, Sometimes It's Not Stealing, to families everywhere,” said Lauren Rosenberg, director of integrated marketing communications for PIM Brands, makers of Welch’s Fruit Snacks. “This playful narrative pokes fun at how parents love Welch’s Fruit Snacks, and often can’t resist “stealing” them from their children. This story not only celebrates the unbreakable bond between families, but also weaves in a valuable lesson, ending with an interactive exercise in sharing Welch’s Fruit Snacks. Through this lighthearted tale, we hope to reinforce how Welch’s Fruit Snacks are loved by people of all ages, and to bring even more smiles, joy, and laughter to snacking occasions for families everywhere.”
[Read more: Welch’s adds snowball-inspired twist to Fruit ‘n Yogurt snacks]
Featuring colorful illustrations and a humorous narrative, the storybook is narrated by actress Kristin Chenoweth.
“Being a part of Sometimes It's Not Stealing by Welch’s Fruit Snacks has been an absolute joy,” said Chenoweth. “As a performer who values both laughter and connection, I'm thrilled to lend my voice to this heartwarming tale and help capture the spirit of sharing and the delightful moments families create together. I'm excited for everyone to experience this story that celebrates the magic of bonding over a delicious treat with Welch's Fruit Snacks, a snack that I have loved for years!”
Physical copies of the book will be available for purchase online and sold as a bundle alongside a 40-count box of Welch’s Fruit Snacks Mixed Fruit Variety.
[Read more: Welch’s debuts Zero Sugar Fruity Bites]
“Beyond introducing a fun and playful narrative that highlights and fosters brand love, with the launch of Sometimes It's Not Stealing by Welch’s Fruit Snacks, we also offer consumers new and different ways to enjoy and interact with our products,” said Michael Scalera, marketing director for Welch’s Fruit Snacks. “Between the physical book, which features a custom cut-out perfectly designed to hold a 0.8oz pouch so families can enjoy Welch’s Fruit Snacks during story time, and the digital/audiobook versions available for download by scanning the QR code on any box of Welch’s Fruit Snacks, the launch of this campaign aims to give children and adults alike even more reasons to love our products.”