Wonderful Pistachios debuts No Shells Unsalted
Wonderful Pistachios is shedding the shells and the salt for World Pistachio Day with the launch of No Shells Unsalted in the United States and Canada.
The company said the new product is ideal for health-conscious consumers, home chefs and anyone looking to integrate a delicious, sodium-free snack or ingredient into their daily lives.
Wonderful Pistachios No Shells Unsalted will be available online and at retailers nationwide in 6-oz. bags.
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"With 36% of adults actively trying to reduce sodium in their diets (source: Circana, Eating Patterns in America 2023), Wonderful Pistachios No Shells Unsalted is not only a tasty and healthy snack, but allows consumers to explore innovative ways to use pistachios in cooking, baking or as a creative addition to meal prep," the company said.
The Wonderful Company research shows that while snacking between meals remains the primary eating occasion for pistachios, more consumers are using them as an ingredient. In fact, 37% of pistachio consumers now use them as an ingredient—a seven-point year over year increase.
“These pistachios hold the salt, not the flavor,” said Diana Salsa, vice president of marketing for Wonderful Pistachios. “Whether it’s a midday snack or a protein-forward addition to a salad, pasta or charcuterie board, No Shells Unsalted are great for anyone focused on eating better or who prefer their pistachios in their purest form. What better way to celebrate than on World Pistachio Day?”
Wonderful Pistachios No Shells Unsalted rounds out the brand’s low-sodium offerings, giving consumers more choices when it comes to mindful snacking. Wonderful Pistachios’ existing low-sodium options are already some of the most popular among the brand’s offerings, the company said.
[Read more: Wonderful Pistachios channels sweet, spicy flavors]
The launch of No Shells Unsalted will be supported through social media and a 72-count point-of-sale display alongside No Shells Lightly Salted, reaching millions of consumers online and in stores across the country. This new Wonderful Pistachios variety joins a flavorful array of No Shells products, including Roasted & Salted, Lightly Salted, Jalapeño Lime, Chili Roasted, Sea Salt & Vinegar, Sea Salt & Pepper, Honey Roasted and Smoky Barbecue.