ARTICLES BY THIS AUTHOR
- 7/15/2024
CeraVe’s soap opera-inspired campaign stars actress Xochitl Gomez
The “Cleanse Like a Derm—a CeraVe Soap Opera” video is designed to teach consumers about proper cleansing habits. - 7/15/2024
Celebrity manicurist Julie Kandalec named Kiss Salon X-tend ambassador
Kandalec was named ambassador for its Salon X-tend LED Soft Gel System. - 7/15/2024
Naturium’s skin care products roll out at Ulta Beauty
Naturium’s skincare and body care products are now shoppable at all 1,400 Ulta Beauty locations nationwide. - 7/2/2024
New Study: Consumers on the hunt for reef-friendly, anti-aging-focused sun care products
The study uncovered that consumers are becoming more aware of sun protection. - 7/1/2024
E.l.f. Beauty tests real-world commerce within the virtual world of Roblox
Within the world of Roblox, e.l.f. Beauty created a virtual kiosk located in its immersive UP! Experience, where visitors can purchase an exclusive limited-edition physical product. - 7/1/2024
Eucerin, Mandy Moore team up to highlight its offerings
The “Expect More with Eucerin” campaign will feature a series of short videos and social media content that demonstrates how its products can aid in sun protection and moisturization. - 6/30/2024
Odele launches ‘Get Along With Your Hair’ campaign
Odele is rolling out an initiative focused on celebrating the relationship one has with their hair. - 6/30/2024
Luna Daily obtains investment from Unilever Ventures
The investment comes on the heels of the brand’s new launch, the Motherhood collection. - 6/27/2024
Ulta Beauty studies what self-care, beauty means to younger generations
The retailer said the study uncovers how individuals across generations perceive, experience and are influenced by beauty. - 6/27/2024
Keys Soulcare, Amazon Alexa partner on immersive experience
Alicia Keys and Amazon will offer Echo customers a soulful twist on their device interactions, the companies said.