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Target to sell subscription-based Harry's razors


MINNEAPOLIS -- Target says it will begin selling Harry’s razors, the subscription-based shaving company that has more than 2 million members.

In a statement on its Bullseye View blog, the retailer says "the mission behind Harry’s, the popular men’s grooming brand co-founded by entrepreneurs Jeff Raider and Andy Katz-Mayfield, has a lot in common with our own: Expect More. Pay Less."

The retailer says it will carry a selection of Harry’s most popular items, and guys who are new to the brand can try it out using the exclusive, limited-edition starter shave set, featuring a Target-red razor and a sampling of skincare products for just $5.

Consumers can also sign up for a subscription on and save some serious dollars; guests receive 5 percent off and free shipping on any Target Subscriptions order (and that’s on top of the 5 percent guests already save when using their Target REDcard).

The blog post also included a Q&A with Harry’s co-CEOs Jeff Raider and Andy Katz-Mayfield, and Target’s senior vice president of Beauty and Personal Care, John Butcher. 

Q: This partnership marks Harry’s foray into the mass market. Jeff and Andy, why did you decide to bring Harry’s to Target?

JR: We want to make buying our products a convenient, simple and enjoyable experience. Many guys like to shop online, others prefer to shop in stores, and our partnership with Target will help us to serve both audiences while reaching new customers as well.

AKM: We started talking to Target about working together after we visited its headquarters for Design Week about two years ago and realized how much we have in common. We have a great deal of confidence in their commitment to delivering a great experience to their guests and to Harry's customers, and our brands share many of the same values. For example, we both appreciate exceptional design, we’re focused on offering high-quality, affordable products and we always try to put customers first.

And John, what makes Harry’s right for Target?

JB: With companies like Harry’s, the men’s grooming industry is changing quickly. This evolution is largely driven by the way men are shopping these days. They’re extremely selective, buying online more than ever before, and also care more about expressing their personal style than past generations. Harry’s will help us build affinity with these guests, round out our existing men’s shaving assortment and further differentiate Target in this competitive space.

Jeff and Andy, what do you want Target guests to know about Harry’s?

AKM: We started Harry's because we wanted a better option for ourselves in shaving: products of exceptional quality at a reasonable price, available through a straightforward experience. Ultimately we wanted to create a company and brand that shared our ideals.

JR: We care a lot about our customers. We strive to make it easy and enjoyable for them to get Harry's however they want to shop. We also aim to charge fair and accessible prices because that's what we would personally want and what our customers deserve. Our team is here for our customers—we love to speak with them—and committed to ensuring that they have a great experience with Harry's—including now being able to find it at Target—every day. 

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