Entertainment Tie-ins / Licensing

Stamford, Conn.-based Henkel embraced the season of giving by announcing their participation in NBC’s Today Show Toy Drive for the sixth consecutive year. The company which includes Dial, Persil, Purex and Snuggle within its portfolio, donated a total of more than $1 million in laundry and beauty care products to a variety of charities across the United States.

Within its six years of participation, Henkel also has donated a cumulative of $3 million in products, the company said. 

Nutrisystem is jumping into the new year by announcing new diet plans for consumers and a new multi-brand strategy for the 2018 diet season ahead.

As the season's change, so do the trends in just about every industry – including beauty.

Kellogg’s Rice Krispies Treats is introducing two new permanent flavors, to the brand’s portfolio. The new additions, Birthday Cake and Cookies ‘n’ Cream were inspired by the most sought-after flavors of homemade treats on social media and will launch in retailers nationwide in January.

Kellogg’s has announced a magical new addition to its portfolio — Unicorn Cereal. The product initially launched in the U.K. earlier this year and will now be hitting retail stores nationwide in the spring, specifically in March of 2018 for a limited time only.  

The new cereal will consist of red, blue and purple loops with white crunchlets. Also included will be a cupcake flavor that varies slightly from the yellow, purple and red U.K. loops, the company said. 

Red Nose Day, the national fundraising campaign to end child poverty, will return to NBC with a night of special primetime programming on Thursday, May 24, 2018, Walgreens announced Wednesday.