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  • NACDS board members spotlight pharmacy with Capitol Hill fly-in

    WASHINGTON — This week, the board of the National Association of Chain Drug Stores was pounding the pavement on Capitol Hill to share with lawmakers the role that pharmacy plays in the nation’s healthcare system.

  • ADA grants seal of acceptance to Crest’s 3D White Whitestrips

    CHICAGO — The American Dental  Association this week announced that Crest 3D White Glamorous White Whitestrips would be the only home-use tooth bleaching product to get the ADA Seal of Acceptance. The ADA said that the product is safe and effective in whitening natural teeth when used according to the manufacturer instructions.

  • Actors Bill Macy and Felicity Huffman team on Renew Life probiotic campaign

  • MillerCoors brings Zima back for the summer

    CHICAGO — Remember the ’90s? MillerCoors does, and the company is doling out a healthy amount of nostalgia to the ready-to-drink category this summer by resurrecting ’90s favorite Zima. The clear malt beverage — which first hit the United States in 1994 before it left shelves in 2008 — will be available until Labor Day in its classic look and citrus flavor. 
     

  • Sally Hansen kicks off Life Proof campaign for Miracle Gel

    NEW YORK — Coty’s Sally Hansen brand is highlighting the strength of its of its Miracle Gel with a new ad campaign, titled Life Proof. The campaign is designed to showcase Miracle Gel’s chip resistance.

    Since the product’s 2014 launch, Coty said Miracle Gel users have been loyal to the brand and put the product to the test with daily activities — something that inspired the new campaign.

  • Dove Men+Care celebrates father figures with ‘There to Care’ spot

    NEW YORK — In the lead-up to Father’s Day, Unilever’s Dove Men+Care brand has released a 30-second spot, “There to Care,” which celebrates the different kinds of men who play a role in shaping and caring for others.

  • Colgate intros Clean-In-Between toothpaste

    NEW YORK — Colgate on Tuesday added a new product to its lineup with Colgate Total Clean-In-Between toothpaste. The product uses advanced micro-foaming to reach between teeth and reduce 83% more plaque germs than non-antibacterial fluoride toothpaste 12 hours after brushing, according to the company.

  • HRG wins Communicator Award for 2016 holiday video

    WAUKESHA, Wis. — Hamacher Resource Group this week announced that it had received a Communicator Award of Distinction for its 2016 holiday video in the branded content business-to-business category.

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