Sports Sponsorships

NEW YORK -- Popular beer brand Bud Light plans to kick off the NFL season this week by celebrating the fans that have made football the number one sport in America.

Bud Light will launch a nationwide marketing campaign this week starring newly designed NFL team cans, highlighted by a television spot featuring former NFL players Bo Jackson, Justin Tuck and Tim Couch.

CINCINNATI - In celebration of Kroger's 29-year history of providing the Kentucky Derby's annual Garland of Roses, the company released a new video Friday that showcases the 'Journey of the Roses' – from a Rainforest Alliance-certified grower in Bogota, Columbia to the Winner's Circle at Churchill Downs– and highlights the humanity and passion embedded in every step along the way.

FRANKLIN, Wis. - Carmex will be the presenting sponsor for the nationally-televised College Classic football game this Saturday, Sept. 3, 2016 at iconic Lambeau Field, home of the Green Bay Packers, where the LSU Tigers will be playing the Wisconsin Badgers at 2:30pm CST. Carmex is also the presenting sponsor prior to the game on ESPN College GameDay, college football's longest-running and most-celebrated pregame show, which will be broadcast live from Lambeau Field.

FORT WORTH, Texas -- Cetaphil is marking its fifth consecutive year of its partnership with the Children's Skin Disease Foundation and Camp Wonder, an initiative of the CSDF.

PLANO, Texas -- Pepsi and Tostitos are kicking off the NFL season by giving fans the opportunity to experience the game from the sidelines and in the tunnel with the players.

Now through Jan. 2, consumers can enter a sweepstakes  at PepsiandTostitos.com for the chance to win the weekly Unreal NFL Experience, while also being able to redeem gear ranging from branded team merchandise to NFL game tickets.

NEW YORK -- Crest has teamed up with Olympian Laurie Hernandez on a new multicultural campaign.

The U.S. Olympic gymnastics gold and silver medalist has been named the Crest and Procter & Gamble Orgullosa ambassador. Laurie’s mom, Wanda Hernandez, will also join the campaign to share her journey and highlight the pivotal role moms’ play.

CINCINNATI -- Leading personal care brand Always is teaming up with Walmart and organizations around the world to contribute to the goal of keeping girls in sports with a new campaign.

The Always #LikeAGirl – Keep Playing program will partner with UN Women to help girls build and maintain their confidence through sports. In the U.S., Always will support Girls on the Run programs and work with Walmart to help keep girls in sports.