Center Store

Raid rolls out early-detection product for bed bugs
RACINE, Wis. -- Raid is tackling the growing bed bug problem in America with a new product that detects the insects before a large-scale infestation can occur.

The new Raid Bed Bug Detector & Trap rolling out at retailers nationwide enables consumers to see evidence of bed bugs before an infestation occurs.
M&M's unveils new X-Men campaign, merchandise

HACKETTSTOWN, N.J. -- Mars Chocolate North America is leveraging the popularity of its venerable M&M's brand by launching a new campaign tied to the new "X-Men: Apocalypse" movie, which premieres May 27.

Ferrara targets younger consumers with candy upgrade

OAKBROOK TERRACE, Ill. -- The largest non-chocolate manufacturer in the U.S. is overhauling some of its iconic brands to appeal to the changing tastes of Millennials and Generation Z.

The company is retooling its Red Hots and Now and Later brands with new flavor profiles, chewy offerings and packaging design updates.
Heineken asks Millennials to #LiveTheirMusic
Snuggle makes a big 'Snifference' in the laundry aisle

WILTON, Conn. -- A brand known for softening laundry for over 30 years is taking category leadership and innovation to the next level with two new product introductions.

The Snuggle brand has rolled out two new product lines: Snuggle PLUS SuperFresh and Snuggle Cherry Blossom Collection.
Hershey products go red, white and blue for Team USA

HERSHEY, Pa. -- Iconic candy brand Hershey is unveiling new, patriotic-themed packaging on some of its most popular brands as excitement for builds for the 2016 Olympic Games.

For the first time in the history of the bar, Hershey’s Milk Chocolate Bar will be swapping out its traditional silver lettering to red, white and blue.
Dasani unveils new sparkling water flavors

ATLANTA -- The Coca-Cola Company is leveraging the increasing popularity of sparkling water by expanding its Dasani Sparkling line.

Beginning in May, the lineup of Dasani Sparkling flavors - lime, berry, black cherry and lemon - will be joined by two new varieties: raspberry lemonade and tropical pineapple. The new flavor launch coincides with the introduction of DASANI Sparkling’s “Break for Bubbles” national marketing campaign, which encourages people to take a break from everyday stress with their favorite sparkling water.
Dannon commits to natural ingredients for flagship brands

WHITE PLAINS, N.Y. -- One of the nation’s leading yogurt brands is overhauling its portfolio of products by adding more natural ingredients.
VTech expands line of educational children's products

NEW YORK -- One of the world's largest educational toy-makers is bringing a new collection of products to store shelves.

VTech announced it is expanding its educational toy lines. The new products are part of VTech's Baby, Infant and Preschool lines, the Go! Go! Smart lines and the Baby Amaze line.
Entenmann's expands Little Bites line with snack bars

HORSHAM, Pa. -- One of the biggest snack brands in the world has announced a new extension to its popular Little Bites line.

Entenmann's new Little Bites Snackin' Bites are portable, pre-packaged, soft baked mini bars for families' on-the-go-needs. The new bites come in Apple Cinnamon and Strawberry flavors.