Center Store

Brandperx rolls out a 'bump bag' for expectant moms
NEW ALBANY, Ohio – Brandperx is launching a Bump Bag targeted to expectant moms that will contain some of the most popular brands in drug stores.

The Bump Bag is the brainchild of Brandperx Co-Founder and President Shauna Garshon and contains a variety of samples, special offers and information hyper-targeted to the mom-to-be. All of the brands in the Brandperx Bump Bag are available in the prenatal/postnatal sections of retailers nationwide.
NYT: Chobani boss gives 10% of company to employees
Hamdi Ulukaya, the Turkish immigrant who founded the Chobani yogurt company in 2005, told workers Tuesday that he would be giving them shares worth up to 10% of the company when it goes public or is sold, the New York Times reported. (The New York Times)

Cracker Jack's new 'prize inside' unlocks a mobile experience

PLANO, Texas -- As the baseball season gets into full swing, the Cracker Jack brand is rolling out a whole new approach to snacking fun with baseball-inspired mobile digital experiences directly from the "Prize Inside."
Boppy teams up with Lifetime on breastfeeding show

GOLDEN, Colo. -- A leading brand in supportive breastfeeding products is partnering with Lifetime Television on a special event to promote the positive effects and benefits of breastfeeding.
And the Lay's chip flavors staying on store shelves are ...

PLANO, Texas -- Frito-Lay asked Americans to help decide which Lay's flavors will stay in the product lineup, and after millions of votes, the results are in.

Lay's fans voted to support Lay's Flamin' Hot, Lay's Cheddar & Sour Cream, Lay's Honey Barbecue, and Lay's Kettle Cooked Sea Salt & Cracked Pepper.
Otis Spunkmeyer launching 'No Funky Stuff' line of treats

TORONTO -- A popular cookie brand is re-launching in a big way in 2016 by introducing a retail line of 20 sweet treats.

Otis Spunkmeyer is expanding its offering of retail baked goods by unveiling a line of snack cakes, muffins, cookies and cupcakes -- all made with no artificial ingredients.

The brand says it developed the recipes for the new line with a focus on differentiating itself with a commitment to “No Funky Stuff,” which includes honest ingredients (no hydrogenated oils, high-fructose corn syrup, etc.).
Hershey acquires barkTHINS snack chocolate

HERSHEY, Pa. -- The Hershey Co. is expanding its snack offerings with the acquisition of Ripple Brand Collective, a privately held company based in Congers, N.Y., that owns the barkTHINS snacking chocolate brand.
Target helps NatureBox move from snail mail to retail

REDWOOD CITY, Calif. -- One of America’s fastest growing food brands in the direct-to-consumer channel is expanding into 900 Target stores across the country.

Subscription snack box purveyor NatureBox plans to roll out to physical retail by launching its products in Target stores nationwide this month. The launch will feature a data-driven assortment of eight snacks chosen specifically for Target and new packaging designed exclusively for brick and mortar retail.
Snyder's celebrates new pretzel pieces with giveaway

HANOVER, Pa. -- Leading snack brand Snyder's is launching an irreverent campaign to celebrate its latest product and National Pretzel Day.

On April 26, the brand will give away thousands of bags of Snyder's of Hanover Pretzel Pieces near baseball stadiums in eight cities around the country. Snyder's of Hanover street teams will be handing out three flavorful varieties – Honey Mustard and Onion, Hot Buffalo Wing and the newest sweet and salty flavor, S'mores.
McCann's expands Irish oatmeal product lineup

OAK BROOK, Ill. -- McCann’s Irish Oatmeal says it is evolving with consumers' attitudes toward healthy and portable food by adding three new product lines to its portfolio.