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  • Quaker brings 'SuperGrains' to the breakfast table

    CHICAGO --  As more consumers look to diversify their grain intake, Quaker is adding two new products to the breakfast aisle.

    The brand is rolling out SuperGrains Instant Hot Cereal and Real Medleys SuperGrains Granola. 

  • New natural cleaning product brand launches at Target

    VANCOUVER -- A new brand is seeking to capitalize on the increasing popularity of natural and non-toxic cleaning products.

  • Mondelez kicks off #PassTheLoveBack for soccer

    DEERFIELD, Ill. -- Mondelez is giving community soccer teams the All-Star treatment with a multi-brand campaign.

    The maker of OREO cookies, RITZ BITS crackers and CHIPS AHOY! cookies announced a continued commitment to soccer through the #PassTheLoveBack campaign. For the third straight year, this multi-brand program will leverage U.S. Women's National Team forward Alex Morgan and some of the most popular players and organizations in the sport – with a strong focus on rallying support for the local teams and communities who play and cheer the games coast to coast.

  • Rand McNally takes adult coloring to a new level

    SKOKIE, Ill. -- Rand McNally is leveraging the rising popularity of adult coloring books with a brand new book featuring world cities that promises to educate as well as entertain.

    Rand McNally's Beautiful Cities Coloring Book features intricate, ready-to-shade in illustrations of more than 60 of the world's greatest metropolises. Coloring fans will have the opportunity to be whisked away to famous world cities while filling in detailed illustrations of lively street scenes, whimsical maps, culture-inspired patterns, and architectural icons. 

  • Nexium 24HR tops IRI's 2015 New Product Pacesetters list

    CHICAGO – Nexium 24HR topped IRI's 2015 New Product Pacesetters for non-food products, taking in $270.6 million in first-year sales. The top-selling 200 new brands captured cumulative year-one sales of more than $6.5 billion across IRI’s multi-outlet geography.
     
  • Turkey Hill puts a tasty twist on gelato

    LANCASTER COUNTY, Pa. -- Leading ice cream brand Turkey Hill is turning its attention to making gelato -- with an all new twist.

    Turkey Hill is launching a new line of gelato with mix-ins like fudge or caramel cookies called Gelato Swirls. The new five-flavor line-up combines the rich and creamy texture of gelato, but with added ingredients not often seen in traditional gelato flavors.

  • Nestle moves to simplify ingredients in ice cream

    OAKLAND, Calif. -- Nestle is aiming to evolve with consumer preferences by changing the ingredients in six iconic ice cream brands.

    The company announced that Edy's, Häagen-Dazs, Outshine, Skinny Cow, Nestle Ice Cream and Nestle Drumstick products will roll out with the removal of artificial colors and flavors, high fructose corn syrup and GMO ingredients. Other changes include the use of fresh milk from cows not treated with rBST, the addition of more real fruit or fruit juice and a reduction in sugar by an average of 11% on select products. 

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