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Hy-Vee selects Nielsen as preferred analytics provider
NEW YORK - Nielsen and Hy-Vee announced Thursday that Nielsen will be the supermarket chain's preferred measurement provider for retail and consumer information."We are thrilled that Hy-Vee has chosen Nielsen to supply them with the most comprehensive consumer data available," stated Rob Hill, EVP, retail services. Nielsen. "Hy-Vee's continued commitment to learning about today's consumer and their purchasing behavior is clearly demonstrated with this Nielsen alliance."XThis ad will auto-close in 10 seconds