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  • Marley Coffee to launch RealCup line in late 2012

    LOS ANGELES — Marley Coffee is gearing up to make its first foray into the single-cup coffee category.

  • Nestle Pure Life brings Hydration Movement to Facebook

    STAMFORD, Conn. — Nestle Pure Life has launched its 2012 Nestle Pure Life Hydration Movement, an extension of the brand's pledge program where more than 99,000 families have made a commitment to swap one sugared beverage a day for water for a year.

  • Pepperidge Farm adds new graham cracker flavor to mix

    NORWALK, Conn. — Pepperidge Farm has expanded its Goldfish brand portfolio with the introduction of a new sweet treat.

    Goldfish Grahams cookies and cream joins the s'mores, vanilla cupcake and fudge brownie graham cracker varieties, the company said. The new flavor is available at major supermarkets, grocery stores and mass merchandisers nationwide for a suggested retail price of $2.39.

  • Ciao Bella officially debuts Adonia line

    FLORHAM PARK, N.J. — Ciao Bella officially has rolled out its line of frozen Greek yogurt to retailers nationwide.

    Adonia's line of naturally better-for-you desserts includes a variety to Ciao Bella's signature flavors, the company said. The line includes 14-oz. containers (in blueberry, espresso, key lime, mango, peach, raspberry and vanilla flavors) and yogurt bars (in blueberry and vanilla and peach and vanilla flavor combinations). All products are under 130 calories, fat free and contain 9 g of protein per serving.

  • Kashi boosts pledge to produce organic, non-GMO foods

    LA JOLLA, Calif. — Kashi has launched a new initiative that will boost the company's availability of organic and non-GMO foods affirmed by the Non-GMO Project, a leading independent verifier of non-GMO foods.

    By the end of 2014, all existing Kashi GoLean cereals and Kashi Chewy granola bars — representing Kashi's biggest offerings — will be verified by the Non-GMO Project, the company said. Beginning in 2015, all new Kashi foods introduced into the market will contain at least 70% organic ingredients and also will be Non-GMO Project verified.

  • Catalina acquires Modiv Media

    ST. PETERSBURG, Fla. — Catalina Marketing has boosted its portfolio by acquiring a mobile commerce solutions provider.

    The company said the integration of Modiv Media into its business will give brands and retailers the ability to engage shoppers, influence their behavior and boost loyalty with a unique mobile experience that saves shoppers time and money.

  • PepsiCo launches 'Live For Now' global campaign

    PURCHASE, N.Y. — PepsiCo is underscoring its global positioning by launching a new worldwide campaign.

    Designed to invite and inspire Pepsi fans around the world to live life to the fullest, "Live For Now," the company said, reflects the insight that Pepsi fans all around the world desire to capture the excitement of "now." The multiyear campaign — which will include a breadth of global, pop culture platforms — will first launch in the United States and roll out globally throughout 2012.

  • SymphonyIRI study: Greater consumer confidence not loosening purse strings

    CHICAGO — Consumers’ confidence in their personal finances is returning to levels seen in first quarter 2011, according to SymphonyIRI Group’s latest MarketPulse survey, released Friday. But while confidence remains high, the same consumers remain frugal.

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