Degree continues to innovate in the deodorant space with its latest launch — Degree Advanced Antiperspirant.
Formulated with 72-hour microtechnology, the antiperspirant looks to provide users with nonstop sweat and odor protection.
Made with a clinically-proven formula developed by Degree’s parent company Unilever that forms a barrier against sweat, the technology has 16 new patents and received more than $10 million in research and development investment, the Englewood Cliffs, N.J.-based company said.
To test the limits of Degree Advanced and showcase its nonstop sweat protection, the brand partnered with Peloton instructor Cody Rigsby on the Gray T-Shirt Challenge in which Rigsby will complete his sweatiest workout of choice and demonstrate how dry the underarm area is after using the antiperspirant.
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“When I go into the studio, I’m often teaching classes back-to-back and I can’t let sweat slow me down, so I was thrilled to team up with Degree and test the limits of their new antiperspirant with the Gray T-Shirt Challenge,” Rigsby said. “With Degree, I know I can look and feel my best when I'm out on that bike and in my groove. After all, I love a good groutfit, and I can't risk pit stains throwing off my vibe.”
Degree also is partnering with celebrity trainer Melissa Alcantara; Olympian track and field athlete Lolo Jones; USWNT stars Ali Krieger, Ashlyn Harris and Sam Mewis; Paralympic snowboard medalist Amy Purdy; and Paralympic and world champion medalist Blake Leeper on a campaign that demonstrates the protection Degree Advanced provides.
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Degree Advanced is available in-store at Walmart and online, as well as at other major food, drug and mass retailers for the suggested retail price of $4.99 per stick and $5.79 per spray.