E.l.f. Cosmetics, Tinder launch Vault collection
E.l.f. Cosmetics and Tinder are coming together for an unexpected collaboration inspired by the relationship between self-expression and confidence when creating new connections.
The e.l.f. x Tinder “Put Your e.l.f. Out There” Vault collection features new products from the beauty brand and limited-edition items catered to help tame any first-date nerves.
“e.l.f. and Tinder are kindred spirits, united in our commitment to self-expression and empowerment. Together, we create a constellation that further fuels our community’s confidence,” said Kory Marchisotto, chief marketing officer, e.l.f. Beauty. “Finding a like-minded partner like Tinder is non-negotiable in our collaborations. We draw inspiration directly from the pulse of our communities and translate it into bold action. Knowing 80% of singles in the study said having a get-ready routine impacts their confidence on a first date, we created products to help them feel like their most empowered selves.”
[Read more: E.l.f. Cosmetics, Anastasia Pagonis partner to launch accessibility bundle]
Included in the collection are:
- The Tinder Box: A Lip Trio featuring two lip oils and a mini lip liner in a custom tin;
- All Slick No Ick: A face primer;
- Set-Uationship: A setting mist; and
- Flame Changer: A makeup bag.
“Confidence is key when sparking new connections. Your bravest, funniest, most-charming self shines through when you look and feel your best,” said Melissa Hobley, chief marketing officer at Tinder. “The majority of Tinder users are 18-30 years old, so working with their favorite beauty brand was a no-brainer. Nearly half (46%) of surveyed singles saying they notice when their date has spent time on their appearance. So, together with e.l.f., we’re proud to empower more singles to embrace all the pre-date butterflies, the optimism, and even a bit of the nerves so that they can face the first date with a confidence born from bold self-expression.”
In addition, Beauty Squad members in the United States and the United Kingdom will be able to receive access to Tinder Gold for a discounted price as part of the partnership.
Lastly, the line will be available for purchase on DashMart, a fufillment platform and store on DoorDash that is available in select cities.
The e.l.f. x Tinder “Put Your e.l.f. Out There” Vault collection will be available for purchase on Sept. 10 to those in the U.S. and U.K. while supplies last.
