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Study: 80% of U.S. tweens use beauty products
NEW YORK -- So it turns out that it's not just teens who love beauty products. New research from Mintel reveals that as many as 80% of all 9- to 11-year-olds in the United States use beauty and personal care products.
More than half of US 12-14 year olds use mascara (54%), as well as eye shadow, eye liner and eyebrow pencils (54%). Meanwhile, some 45% use foundation/concealer, 30% use blush/bronzer and 10% use hair coloring products.
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SC Johnson acquires popular Babyganics brand
SAN FRANCISCO -- Private equity firm VMG Partners has sold a rapidly growing brand of personal care for families to SC Johnson.
Founded in 2004, Babyganics is a lifestyle brand offering family-focused products including skin care, bath care, sun care, insect repellent, oral care, hand hygiene, surface cleaners, laundry products, dish soaps, diapers and wipes.