Bluemercury opens 100th beauty boutique
WASHINGTON -- Seventeen years after its founding, beauty retailer Bluemercury has opened its 100th store, and this time the retailer has gone bigger.
The store in Savannah, Ga., hosted a grand opening celebration event that took place on July 21, hosted by Bluemercury founders Marla and Barry Beck. Bluemercury Savannah, at approximately 2,400 square feet, marks Bluemercury’s foray into a larger store size retail format.
“We created a revolutionary retail concept –a store steps from your home, with friendly beauty experts that know everything about products and can advise clients on the right solutions to your beauty and skincare problems. We also wanted a one-stop shop for all things beauty. We have always offered experiential services – makeup services, brow stylings, waxing, and facials so all of our clients’ beauty needs could be met in one place,” said Marla Beck, Bluemercury co-founder and CEO.
The Savannah store, located at 110 West Broughton Street, is emblematic of Bluemercury’s past, present and future; it simultaneously speaks to the brand’s heritage and its plan for growth. Located in the historic Jacob’s Men’s Shop Building in downtown Savannah, the store serves as a beautiful landmark of the innovative spirit and hospitality central to the Bluemercury philosophy. The space has a fresh and updated look, while still preserving traditional architectural elements such as exposed brick walls, wood flooring, and the historic original terrazzo entryway.
“We continue to find the retail white space after 17 years in part because of our innovative approach to merchandising and our exceptionally laser focused real estate strategy. Our Savannah store builds on our remarkable success in nearby Charleston, South Carolina, and we plan to add more stores to the region,” said Barry Beck, Bluemercury Co-Founder & Chief Operating Officer.
The Savannah location houses over 70 leading beauty brands, including longtime Bluemercury favorites such as La Mer, Skinceuticals, Natura Bisse, Kiehl’s, Trish McEvoy, NARS, Oribe, Molton Brown, along with newcomers Hourglass, RMS, Tara Smith, and This Works. Bluemercury’s exclusive products, including the Trish McEvoy Sun and Sand Planner and the Estee Lauder Genuine Glow line, and proprietary, clean skincare and cosmetics brands, M-61 Powerful Skincare and Lune + Aster, will also be available. Furthermore, Bluemercury Savannah will feature the company’s first Jo Malone micro shop; an interactive shop-in-shop that allows clients to experience the beauty of Jo Malone’s full range of fragrances, creams and washes.
“As we look towards the future,” said Barry Beck, “our approach always starts with our customer, anchored in providing her a better more engaging shopping experience. Our beauty experts can hyper-customize beauty solutions and are human Googles for beauty products. Bluemercury’s retail expansion will continue to enhance our core focus on that hyper-personalized customer experience. Our mission was—and is— to be the best in the world at giving beauty advice. Shopping for beauty can be a complicated and personal process and our beauty experts have become our enduring secret weapon. They are the most knowledgeable in the industry.”