General Merchandise

MIAMI — Power E-Cigs, an electronic cigarette company, has launched Power E-Cigs Express Rechargeable Starter Kit. The kit is built with advanced Minimax technology, which provides extended battery life and a pleasing vapor experience for the consumer, the company said.

CINCINNATI — Procter & Gamble is introducing new Tide Oxi Multi-Purpose Stain Remover. The cleaner will hit shelves just in time for the annual spring cleaning tradition and will give consumers the ability to clean both in and out of the laundry room, the company said.

Tide Oxi can be used to clean everything from carpet and upholstery to bathtubs and patio furniture. Consumers also can use it as an additive to laundry detergent as an added stain fighter.   

SANTA MARIA, Calif. — Prince Lionheart announced that SnoozeShade, one of the newest additions to its line of products, is the recipient of the 2014 Cribsie "New Arrival" Award. The Cribsie Awards recognize the best products, services and websites for babies.

The SnoozeShade provides babies and young children with a restful environment when they're away from home or during the bright summer months. SnoozeShade, available for strollers and car seats, allow babies to rest while blocking out sun rays, inclement weather and pests.

MOUNT PROSPECT, Ill. — C-Line Products, a developer and manufacturer of storage, protection and organization products for office products and education markets, announced two new resources for the classroom.

WILTON, Conn. — All laundry detergent, a brand from Sun Products, announced the extension of All mighty pacs with the introduction of All mighty pacs OXI. The pre-measured doses aim to simplify laundry by treating tough dirt stains in a single-dose pac, the company said.

MEMPHIS, Tenn. — Fred's Super Dollar will be exiting a number of front-end categories — including footwear, televisions/home theater and select home furnishings — in an effort to expand seasonal, health, beauty, pharmacy and OTC, in line with reconfiguration plan strategies, Fred's CFO Jerry Shore told analysts Thursday. 

MOUNT ARLINGTON, N.J. — Mars Retail Group announced that it has signed Mad Engine as a new licensee to produce a range of apparel that will express the vividness of M&M's and Skittles brands. The apparel will be available at a variety of price points and include long- and short-sleeve T-shirts, knit tops, outerwear, fleece and hoodies.

The new line could serve as a colorful focal point for retailers as they plan Back-to-College endcaps or holiday displays. Retailers may place orders in spring 2014 for distribution across the United States.

WILTON, Conn. — Sun Products Corp. announced the introduction of new all free clear fabric softener and dryer sheets, which will complement the company's all free clear detergent.