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ColourPop enters Sephora in first brick-and-mortar launch
ColourPop, known for its low prices, long-lasting formulas and exclusive availability through the company's e-commerce site, has made its brick-and-mortar launch. The company is now available in select Sephora stores nationwide and on Sephora’s website. News broke in August about the collaboration, which features eyeshadows, palettes and lipsticks for under $40.
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Walmart pulling out all the stops this holiday season
BENTONVILLE, Ark. — Walmart has unveiled a multi-pronged holiday strategy that emphasizes convenience, expanded assortments, price discounts, speedy deliveries — and in-store fun. The company said it will throw three themed parties at its stores (for a total of 20,000 parties chainwide) over the course of the season. At the parties, which will include product demonstrations, customers will be able to test (and, in some instances, taste) top holiday items.