Giovanni debuts men’s personal care line

Giovanni is expanding its hair care offerings.

The brand, known for its natural products, announced its entry into the men’s personal care category with a new line of products.

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Inspired by its founder, Arthur Guidotti, the Art of Giovanni Men’s Hair and Body Care collection has been formulated specifically for men and contains such ingredients as extracts of cedarwood, sage, eucalyptus and aloe, the company said.

Products part of the collection include a 2-in1 daily shampoo and conditioner, 2-in-1 daily body wash and facial cleanser, moisturizing shave cream, strong hold hair styling gel, styling hair clay, and daily cleansing bar.

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In addition, the brand will be rolling out a men’s 3-in-1 product in 2022, the company said.

Consumers can find the products available for purchase online at giovannicosmetics.com. 

“Arthur Guidotti had great hair, great style and a great passion for his work. Giovanni’s men’s line is truly the ‘Art and Soul’ of Giovanni,” James Guidotti, Arthur’s son said in a statement.

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Giovanni is currently based in the United States, family and veteran-owned, and aims to meet consumers’ needs thanks to its Eco Chic Technology, the company said.