Hellmann’s Mayonnaise, athlete Will Levis launch condiment-inspired parfum
Hellmann’s Mayonnaise and athlete Will Levis have come together to create a condiment-inspired fragrance.
Will Levis No. 8, a parfum de mayonnaise, captures the essence of Hellmann’s Mayonnaise.
“We’re the first condiment brand to design a fragrance after our product—and it makes sense for Hellmann's to enter this space because of the versatile ways that people are using and showing their love of mayonnaise,” said Chris Symmes, head of marketing, dressings North America, Unilever. “Will Levis, condiment icon and mayo connoisseur was the perfect partner to help us launch this first-of-its-kind parfum and venture into the fragrance world to unite both condiment and football fans alike.”
Available in a 30 mL blue bottle, the fragrance features notes of tart mayonnaise accord, parsley, musk and vanilla with coffee undertones, the company shared.
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“With the launch of my signature scent, I’ve fulfilled a lifelong dream of partnering with Hellmann’s to craft a fragrance like no other, one truly embodying the distinct scent of greatness.” said Will Levis. “Rich and creamy, Will Levis No. 8 is more than a mayonnaise-inspired fragrance. It's transformative. I've eaten mayo, drank mayo, and now I can smell like mayo.”
Will Levis No. 8 will be available online at 10 A.M. EST until supplies last.
