In this Issue

Retailers are asking for fewer — but bigger and bolder — new products and fewer flankers.

So what’s hot — and why?

PARSIPPANY, N.J. — In March, GSK Consumer Healthcare launched Children’s Flonase. If sales of the children’s liquid versions of existing allergy brands are any indication — typically pediatric SKUs represent between 10% and 25% the sales of their parent brand — Children’s Flonase could reach as high as $85 million in its first year.

CVS Pharmacy

CHICAGO — Last year, attendees couldn’t stop talking about the winner of the Discover Beauty award at Cosmoprof North America. That company was Static Nails, a reusable artificial nail. Now that talking has turned to purchasing with the line getting exposure in Sephora, Canada’s Murale and HSN. com. Created by Alexis Irene, Static Nails require only five minutes to apply and are easily removed and reusable. According to Irene, the nails can be worn 18 days straight or reapplied up to six separate times.

The vitamins and dietary supplement category continues to perform well in retail pharmacy and represents a good companion category for those operators seeking to help their patients live healthier and achieve better outcomes.

Earlier this year, Brandperx announced the launch of its latest Bump Bag, a product sample bag targeting soon-to-be moms and hand-delivered to them by their trusted OB/GYN providers. With 4 million women becoming moms, that patient-provider relationship is a rich marketing opportunity.

REDONDO BEACH, Calif. — What’s next for eyes? At least one company hopes it is a nonsurgical eyelift.

ORCHARD PARK, N.Y.. — Mentholatum earlier this year identified a new purchase opportunity in eye care — summer eyes. The company introduced its Rohto Ice All-in-One Cooling Eye Drops to provide fast, cooling relief for eight symptoms — red, dry, itchy, irritated, burning, gritty, watery and stinging eyes. And unlike ordinary eye drops, it contains Rohto’s proprietary Freshkick technology, a freshness formula that relieves irritation and soothes and comforts eyes for up to eight hours.