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K-Beauty brand The Face Shop broadens availability to CVS Pharmacy

The retailer will carry six of the brand’s products from its Rice Water Bright collection.
Gisselle
the face shop
the face shop

The Face Shop, a K-Beauty skin care brand, is broadening its distribution following the news that it will be available in more than 2,000 CVS Pharmacy stores nationwide. 

Beginning in late September, the retailer will carry six of the brand’s most popular products from its Rice Water Bright collection. The line consists of glow-boosting vegan products that are enhanced by rice water’s nourishing benefits and also contain ceramides, as well as vitamins A, B and E. 

Products that the retailer will be carrying include: 

  • Rice Water Bright Foaming Cleanser: A vegan 3-in-1 cleanser that cleanses, brightens and moisturizes. Multi-tasking cream formula lathers up into a rich foam to gently clean, help brighten and hydrate skin without peeling away essential moisture. Clinically tested to remove 99.9% of pore-clogging impurities after one use. Easily washes away waterproof makeup and SPF. 
  • Rice Water Bright Light Cleansing Oil: A lightweight vegan formula that contains skin-nourishing ingredients jojoba oil and rice water extract to help remove traces of dirt and makeup while visibly brightening skin. Melts makeup instantly and reduces the appearance of pores and blackheads.
  • Rice Water Bright Light Cleansing Wipes: Ready-to-go facial wipes infused with cleansing milk to clean away oil and makeup while powerhouse nutrients rice extract and rice bran oil help to brighten and moisturize skin; and 
  • Rice Water Bright Vegan Cream: A vegan moisturizing cream that immediately boosts skin hydration. This silky, creamy, quick-absorbing formula is clinically tested to improve skin hydration after a single use. Also contains Hyaluronic Acid to hydrate and Niacinamide to help improve skin tone.

[Read more: Dove celebrates six decades of its Beauty Bar with new campaign]

The following products will be at select CVS BeautyIRL Shops:

  • Rice Water Bright Vegan Serum: A glow-boosting vegan serum that’s lightweight and quick-absorbing. Clinically tested to effectively brighten the skin after 4 weeks. Also contains Hyaluronic Acid to hydrate and Niacinamide to help improve skin tone.
  • Rice Water Bright Vegan Eye Cream: A vegan eye cream that recharges the under-eyes. This silky, cream and quick absorbing formula is clinically tested to visibly diminish dark circles and brighten the under-eye area after 4 weeks of use. Also contains Hyaluronic Acid to hydrate and Niacinamide to help improve skin tone.
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