Natural

OAKLAND, Calif. -- e.l.f. Beauty is expanding its footprint in the New York City area with a new store north of Union Square.

The 520-square-foot store is located at TurnStyle, the underground marketplace located below Columbus Circle at Eighth Avenue, between 57th and 58th Streets.

MIAMI, Fla. -- Beauty products brand HSI Professional is planning to expand distribution of its styling tools and hair care products to brick-and-mortar retailers.

BOLOGNA, Italy -- Cosmoprof Worldwide Bologna will celebrate its 50th anniversary in March by launching a new project called COSMOPRIME.

According to Cosmoprof, COSMOPRIME will be a preview to Cosmoprof Worldwide Bologna 2017. Buyers and distributors attending COSMOPRIME in Pavilion 19 will have the chance to visit the Extraordinary Gallery, a Cosmoprof exclusive area where beauty trends will be on display.

PORT WASHINGTON, N.Y. -- KISS Products Inc. is expanding its successful InstaWave styling tool line with three new size barrels, two color options, and bonus heat-resistant travel pouch.

The KISS Professional InstaWave is a fully automatic tangle-free curler that instantly and easily creates beautiful, long-lasting curls and waves. It is the perfect tool for stress-free styling, at any skill level, with guaranteed results.

BOLOGNA, Italy -- Cosmoprof Worldwide Bologna will celebrate its 50th anniversary in March by hosting the first edition of Tones of Beauty, a multicultural beauty showcase.

Tones of Beauty will be part of Cosmoprof Worldwide Bologna 2017, which will host international companies with a strong focus on retail from March 16-19. Tones of Beauty will take to Italy for the first time ever the best brands of “Black & Brown” beauty products, involving all the sectors of the industry and continuing a project that began two years ago at Cosmoprof North America.

LOS ANGELES -- Popular skin care brand Neutrogena has created an innovative LED face mask that treats facial acne with just one step, sending therapeutic red and blue wavelengths into the skin at the speed of light.

Neutrogena says its new Light Therapy Acne Mask is the only home LED device that uses this dual-action approach to disrupt the acne cycle and deliver clearer, healthier skin.

SAN FRANCISCO -- Sephora is launching two new bot-powered beauty tools available now exclusively on Messenger.

ST. LOUIS -- Edgewell Personal Care Company has acquired Bulldog Skincare Holdings Limited, a U.K. based men's grooming and skincare products company. 

Founded in the U.K. in 2006, Bulldog offers male skin care products including moisturizers, face washes, scrubs, balms, shave gels and creams, body washes, lip balm and lotions.  Bulldog's products are sold globally with distribution in over 17,000 locations.  Its largest markets are in the U.K., U.S., Sweden and South Korea.