Edgewell Personal Care acquires Bulldog Skincare Holdings Limited


ST. LOUIS -- Edgewell Personal Care Company has acquired Bulldog Skincare Holdings Limited, a U.K. based men's grooming and skincare products company. 

Founded in the U.K. in 2006, Bulldog offers male skin care products including moisturizers, face washes, scrubs, balms, shave gels and creams, body washes, lip balm and lotions.  Bulldog's products are sold globally with distribution in over 17,000 locations.  Its largest markets are in the U.K., U.S., Sweden and South Korea.

"As a challenger company in men's grooming, Edgewell has continuously pressed beyond category conventions and leaders, to bring unique innovation to market for the benefit of our customers, consumers, and Edgewell shareholders," said Colin Hutchison, Edgewell's VP of Commercial International.  "Similarly, Bulldog has created an exciting and fast growing brand, by bringing that same challenger approach to men's skincare, providing differentiated products that focus on a simple straightforward message for men.  Bulldog is a natural fit for Edgewell, and this acquisition creates opportunities to expand our personal care portfolio in a growing global category where we can leverage our large geographic footprint."

Edgewell says it plans to discuss the acquisition in further detail on its earnings call scheduled for Nov. 10.  

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