Cosmoprof Worldwide Bologna to showcase multicultural beauty trends

BOLOGNA, Italy -- Cosmoprof Worldwide Bologna will celebrate its 50th anniversary in March by hosting the first edition of Tones of Beauty, a multicultural beauty showcase.

Tones of Beauty will be part of Cosmoprof Worldwide Bologna 2017, which will host international companies with a strong focus on retail from March 16-19. Tones of Beauty will take to Italy for the first time ever the best brands of “Black & Brown” beauty products, involving all the sectors of the industry and continuing a project that began two years ago at Cosmoprof North America.

The initiative enjoys the collaboration of love, Aunt Bonnie, a U.S.-based global media platform focused on communication and marketing strategy for black and brown beauty brands.

"I’m very excited to introduce a handful of game-changing black & brown brands that have been long deserving of the Cosmoprof Worldwide Bologna platform," said Corey Huggins, founder and CEO of love, Aunt Bonnie.

Cosmoprof Worldwide Bologna's focus on multicultural beauty is a response to fast-changing populations and the increasing immigration in mature markets. According to recent studies lead by the United Nations, Africans are the fastest growing population in the world and by 2100 nearly 40% of the world’s population will be of African descent. This peculiar segment is growing especially in the U.S., where it represents 3.7% of the global beauty market. Black and brown women spend 80% more on cosmetics and nearly twice as much on skin care products than other customers categories. The black hair care market is supposed to reach up to 876 billion dollars by 2019.

Cosmoprof Worldwide Bologna 2016 recorded record numbers, with more than 200,000 attendees and 2,510 exhibitors, 73% of them coming from abroad, and 25 country pavilions took part in the event.