New Products

SCOTTSDALE, Ariz. — Brand Vending has added multipacks to its lineup of Sqwishland collectible animals. The new six- and 12-pack Sqwishlander Surprise Mix collections contain an assortment of regular, rare and ultra-rare squishies. The six-packs sell for $4.99, and 12-packs retail for $9.99.


MINNEAPOLIS — Procter & Gamble's Swiffer products are turning red for Valentine's Day with new limited-edition packaging.

From Feb. 6 to March 16, shoppers at Target will find that Swiffer products — including Swiffer WetJet, Swiffer sweeper starter kit and Swiffer Dusters extender — will be adorned with red packaging. Red also will appear on displays in stores to help Target shoppers find the perfect Swiffer products to suit their floors.

HYDERABAD, India — A federal court has lifted an injunction that had prevented drug maker Dr. Reddy’s Labs from marketing a generic version of an allergy drug.

Dr. Reddy’s said the U.S. District Court of New Jersey had filed a stipulation and order lifting the earlier injunction against the drug maker regarding the selling of a version of fexofenadine hydrochloride and pseudoephedrine hydrochloride tablets in the 180-mg/240-mg strength. The drug is a generic version of Sanofi-Aventis’ and Albany Molecular Research’s Allegra-D 24.

ROCHESTER, N.Y. — PharmaSmart International on Monday announced new advances in its blood-pressure diagnostic and health IT kiosks, including Internet connectivity, patient data tracking and patient health record integration.

“PharmaSmart now combines a clinically validated diagnostic tool with an easy-to-use health IT platform to offer pharmacists meaningful tools for better patient care,” stated Ashton Maaraba, PharmaSmart GM and SVP. “This represents a new era of clinical pharmacy services.”

SALT LAKE CITY — Identigene last month began placing its Identigene DNA paternity test kit on the shelves of New York-based Duane Reade pharmacies after meeting the more restrictive testing requirements for the state.


NOVI, Mich. — “Do you know what 2:30 in the afternoon feels like?” Not if you have Living Essentials’ 5-Hour Energy on the shelf. The company peppered the airwaves with its commercial message, positioning 5-Hour Energy shots as an alternative to coffee for those 30-somethings in the work force.


SUPPLIER NEWS — JocottBrands, a developer and marketer of branded consumer products, has introduced its new Argan Magic hair care line exclusively at CVS/pharmacy. The products are made with Argan Oil, a natural oil that is native to Morocco and derived from the crushed fruit and nuts of the Argan tree. The trio of Argan Magic products includes Intensive hair oil, Nourishing hair cream and Restorative hair mask. Prices are $7.99 to $9.99.



HACKETTSTOWN, N.J. — Mars Chocolate North America has added a new product to the Snickers portfolio. Snickers Peanut Butter Squared adds peanut butter to the classic Snickers combination of peanuts, caramel, nougat and milk chocolate. The candy is the top-testing new bar launch for Mars in the last three years.


Each 1.78-oz. single pack includes two square-shaped bars and carries a suggested retail price of 89 cents. The bars also are available in fun-size bags in two sizes: 11.5 oz. and 21.5 oz.