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Doritos packs on the heat with latest offering
PepsiCo's Frito-Lay division has introduced a new product to its Doritos snack line. The latest launch, Doritos Blaze is both hot and spicy, with a complex flavor and heat that builds with every bite, the company said.
The company is looking to join the rising trend of spicy foods, which is projected to be one of the most popular food trends in the years to come, as 1 out of 4 consumers are eating spicy foods more often than they have in the past, according to research from Mintel.