New Products

SinfulColors expands into makeup

SinfulColors has packed a punch in the nail lacquer category, with on-trend colors and collaborations with Kylie Jenner and Kandee Johnson. The Revlon-owned company is going beyond the nail category, rolling out a color cosmetics collection fronted by actress Vanessa Hudgens. 

Famous for its easy-to-follow diet plan, SlimFast last week introduced its the SlimFast Bake Shop featuring new meal replacement cookies and bars.

SlimFast last week introduced four new Boosters, SlimFast-branded diet aid supplements, to perfectly complement the SlimFast Plan.

Creme of Nature is releasing seven new styling products within its Certified Natural Coconut Milk Collection. The line which is infused with coconut oil is designed to moisturize and protect hair, provide nourishment from roots to ends and aid in detangling dry, lifeless curls, the company said.

MAC Cosmetics is letting its shoppers swatch lipsticks and eye shadow in-store as easily as they can take a selfie. Through a partnership with augmented reality technology-provider ModiFace, the beauty brand recently launched the Virtual MACover — an AR-powered virtual try-on mirror — to its stores.

My/Mo Mochi Ice Cream, created with ice cream and traditional sweet rice mocha dough, has launched a new product to their collection. The new ice cream with mochi bits contains mocha dough nestled within ice cream.

Since launching in 2017, the Los Angeles-based company has expanded distribution to more than 6,000 retail locations across the nation. Most of the brand’s products can be found in the freezer aisle, with the exception of the My/Mo Mochi Ice Cream Mochi Bars, which are located in the bakery section.  

Multipet’s Canine Clean line of dog chews are designed to assist with teething, help remove tartar and massage gums. The toys are infused with a choice of peppermint or spearmint, which helps freshen breath. Canine Clean products from the Moonachie, N.J.-based company also support many drug stores’ direction of promoting health and healthy choices for their customers.   

Kroger is teaming up with Chase Pay, the digital engagement wallet from JPMorgan Chase & Co., to offer mobile payments. The initiative will kick off in select retail markets and e-commerce programs in 2018.

Kroger’s payment solutions are a part of the company’s “Restock Kroger Plan.” One of the key strategic drivers is to expand partnerships to create customer value, which includes Kroger forming alliances to accelerate digital and e-commerce platforms.