New Products

Clear/Cut Phocus has put its own spin on water. The Louisville Ky.,-based company is introducing a new sparkling water that contains caffeine, which is derived from green tea.

Phocus sparkling waters were created as a natural alternative to sugary, calorie-laden sodas and energy drinks, the company said. Each product contains as much caffeine as an eight-ounce cup of coffee and is Kosher, vegan, non-dairy, non-GMO and gluten-free.

Alter Eco, a brand that looks to provide chocolate-centric, sustainability-directed food to consumers is entering the snack category by launching Dark Chocolate Coconut Clusters.

The products are organic and fair-trade snacks, with five grams of sugar per serving, the company said. Each Dark Chocolate Coconut Cluster contains the brand’s 70% Ecuadorian chocolate with coconut flakes substantially harvested from whole coconuts that are sliced and toasted. 

Earth Mama has announced the launch of a new product. The Portland-Ore.-based company has debuted its new Earth Mama Deodorants, which are formulated especially for those who are pregnant, breastfeeding or have sensitive skin.

Certified by Oregon Tilth, the products come in a variety of four different scents: Ginger Fresh, Bright Citrus, Natural Non-Scents and Calming Lavender. The deodorants are available in a 3-oz. stick, travel-friendly mini and a four-pack mini gift set.

SheaMoisture has found a way to help consumers maintain hair length in a healthy way that elongates shrinkage-prone tresses. The new Red Palm Oil & Cocoa Butter collection detangles, defines, moisturizes, lengthens and blocks humidity, the Sundial-owned company said.

Hershey's had added even more chocolate to its Cookie Layer Crunch product line. The Hershey, Pennsylvania-based company has announced the debut of the Triple Chocolate flavor, which is made from chocolate crème, chocolate cookie bits and milk chocolate.  

After requests from fans of the Pop-Tarts products to bring back a discontinued flavor, the brand has decided to give into demand and bring the Frosted Strawberry Milkshake flavor back to store shelves. For a limited time, consumers will be able to purchase the toaster pastries beginning in December.  

According to research from Hallmark, the Kansas City, Mo.-based greeting cards company, nearly three-fourths of consumers who send holiday cards do so because they know how good it feels when they receive a holiday greeting.

Borden Cheese has expanded its range of products by bringing a new option of products to the fold. Consumers will now be able to get their hands on new Thick Cut Shreds. This latest launch is created with high-quality, wholesome ingredients and is five times as large as a regular shred of the cheese from Borden, the Chicago-based company said.