Personal Care

NEW YORK -- A new toothpaste is looking to make morning coffee a thing of the past.

Power Toothpaste is the world’s first toothpaste to contain caffeine. Unlike coffee, which takes up to an hour to fully absorb through the stomach, Power Toothpaste begins working immediately, absorbing through the gums and mouth. Like a traditional toothpaste, Power Toothpaste still leaves the teeth clean and mouth feeling fresh, the company says

NEW YORK – Coty has completed its acquisition of Procter & Gamble's fine fragrance, color cosmetics, salon professional and hair color and certain styling businesses.

Coty is now the third-largest beauty company in the world, with approximately $9 billion in revenue. As previously announced, following the completion of the merger, Camillo Pane became the new chief executive officer of Coty.

CINCINNATI -- Walgreens is donating $50,000 to the Pantene Beautiful Lengths Fund to help celebrate the 10-year anniversary of the program.

WATERLOO, Ontario -- The maker of chat platform Kik is launching a beauty category for its bot shop, which makes shopping more social on Kik.

The beauty category joins existing categories such as Fashion, Entertainment, New and Noteworthy, Lifestyle, and Games. The new category includes a mix of branded and brand-agnostic "concierge" bots, and users can now include multiple bots in chats with friends for a better overall shopping experience. 

SEATTLE -- A new survey show that clean, green products continue to remain top of mind for many women when it comes to the personal care products category.

The second annual Green Beauty Barometer survey commissioned by beauty brand Kari Gran and conducted by the Harris Poll shows that more than half (55%) of all women check ingredient labels on beauty products prior to purchase, and more than one in three (35%) intend to purchase more all-natural beauty products in the next two years than they currently do. 

A Phoenix-based skin care company is aiming to capture a large share of the facial care market with its increasingly popular Makeup Eraser product.

According to the Arizona Republic, Lexi McCarthy's Makeup Eraser is a reusable towel that removes makeup. McCarthy got the idea for the product by wiping her wet face with a robe, which completely removed the makeup from her face.

SAN FRANCISCO -- Sephora is launching a series of complimentary, specialized in-store beauty classes developed to help inspire confidence in participants facing major life transitions.

On Saturday, Oct. 1, more than 85 Sephora stores around the United States will partner with non-profit organizations in their local communities to offer a supportive environment where participants can have fun as they learn tips for creating a professional beauty look for entry back into the workforce.

SAN FRANCISCO -- Sephora is aiming to attract more teens to its stores by introducing a new Teen Makeup Class designed to teach teens how to reach their #beautygoals.

Free for Beauty Insiders, Sephora's new Teen Makeup class is one of the retailer's 12 classes covering the most in-demand beauty looks, such as Contour & Highlight, Brow Shaping, or Essential Eyeliner. In the 90 minute Teen Makeup Class, Sephora says its coaches focus on fun, helping to find the right products in a no-stress setting.