Peyton List’s Pley Beauty unveils color cosmetics offerings

Pley Beauty’s initial product launch includes a limited edition “Cobra Kai” line, as well as eyeshadow palettes, eyeliner, lip tint, blush and face gems.
Gisselle Gaitan
Online Editor
pley beauty peyton list

After previously announcing the launch of Pley Beauty back in 2021, the brand, which was created by actress Peyton List and Creative Beauty, is unveiling its full range of offerings.

Debuting with color cosmetics that contain high-impact formulas, products beauty enthusiasts can shop from include eyeshadow palettes, eyeliner, lip tint, blush and face gems in a variety of “pleyful” shades, the company said.

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“Growing up as an actress, I spent a lot of time sitting in the makeup chair, which is where my love of beauty began. Having the opportunity to create Pley Beauty over the last year has been a passion project of mine and a real dream come true,” said Peyton List, actress and Pley Beauty founder. “We really pushed boundaries to build a sustainable and clean beauty brand without sacrificing on performance. I’m just so excited to introduce Pley to the world and see how people create their own looks through color, experimentation and a little bit of sparkle.”

pley beauty cobra kai set

In addition to showcasing its full range of offerings, the brand announced that Melissa Hernandez, a celebrity makeup artist, will be serving as Pley Beauty’s director of artistry. In this role, Hernandez will consult on campaign and marketing artistry, as well as an educator for the brand.

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The first full range of Pley Beauty cosmetics officially for sale include:

  • Let It Linger, a 12-hour long wear eyeliner that is a gel-pencil hybrid and comes in eight shades that are rich and dense in color;  
  • Pley Things, face gems that come in four different variations;
  • Pley Date, radiant and buildable shimmer that comes in a stick form, is available in eight different shades, and features a creamy texture that blends easily into the skin;
  • One-Stop-POP, a soft and plushy powder that comes in five shades and aims to brighten cheeks;
  • Lip Habit, a hydrating lip tint that nourishes lips and is available in five colors;
  • Lust + Found, a light-reflective lip gloss that gives off a full and juicy lip effect and comes in 10 shades;
  • Pleyer Palettes, a 9-well eyeshadow collection that comes in four color collections;
  • Cobra Kai Pley Things, a limited-edition extension of the Lip Habit line that s customized based on the users pH, resulting in a pink lip tint;
  • Cobra Kai Pley Things, a limited-edition collection of multi-dimensional gems and laser cut stickers;
  • Cobra Kai Sweep the Cheek, a limited-edition universally flattering highlighter that melts onto the skin and stays put for hours;
  • Cobra Kai Energizing Face Mist, a limited-edition facial mist that contains such ingredients as hyaluronic acid, green tea, ginseng and rice water; and
  • Cobra Kai Pleyer Palette, a limited-edition day-to-night eyeshadow palette that contains a mix of none matte and shimmer shades.
pley beauty lipstick group

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“It's been a privilege to work so closely with Peyton on the launch of Pley Beauty,” founder and CEO of Creative Beauty said. “An impressive Gen-Z founder, Peyton uniquely understands the needs of the next generation of beauty buyers. At Creative Beauty, we believe in the future of digitally and socially native beauty brands and know Peyton’s community of followers will be thrilled to experience the Pley Beauty brand.”

Currently, Pley Beauty products are available for purchase online at and at beginning in February.

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