Shave

WAYNE, N.J. — A new all-in-one razor has launched from MicroTouch, the maker of Tough Blade and MAX. The MicroTouch SOLO, the latest introduction from the company is an economically priced tool that combines razor, edger and trimmer functions together to tackle any kind of facial hair with effortless precision.

New York Giants’ guard Justin Pugh is a big guy — six foot, four inches and 300 pounds — with a big beard. He even has a playbook for his facial hair care.

“Depending on what event I’m going to, I can adjust [the setting of my device]. If I’m getting ready for a game and it’s getting colder out, I want to get it a little bristly,” said the NFL player and Conair spokesman of his go-to product from the revamped Conair Man collection called the iStubble Flexhead Trimmer.

BOSTON — Gillette’s Treo razor, developed specifically for assisted shaving, is entering a new phase of its journey to shelves. The company now is inviting consumers in the United States and UK to request a product sample via the Treo website, and the razor will be undergoing a three-month pilot phase in various professional care home and institutions, with Gillette providing samples and recording feedback to refine the product ahead of its launch and after.

SAN FRANCISCO — Online store Brandless, which launched in July with a portfolio of private-label product all sold for $3, is expanding its offerings with a foray into beauty and wellness. The company detailed its latest effort, the Brandless Beauty and Wellness Collection, in a blog post on its website, noting that the product line was aimed at “making clean beauty accessible to everyone.”

STAMFORD, Conn. — To mark the coming release of “Star Wars: The Last Jedi, Philips Norelco is bringing three new shavers to market, all of which are inspired by the film series, for a limited time. The four shavers bring together the company’s technology with new design features that are meant to emulate different “Star Wars” characters.

AMITYVILLE, N.Y. — Skin care and hair care company Sundial Brands on Monday announced its debut on Black Enterprise Magazine’s BE 100s List as the tenth largest black-owned business in America. With a national reach of 35,000 major retailers, an increasing focus on its global strategy and a continual emphasis on new innovations, Sundial is also the only beauty and personal care manufacturer to make this year’s list. 

Cosmoprof North America, or CPNA, delivered a robust beauty trade fair featuring resources for every aspect of business, from packaging and filling to finished product. The event, held July 9 to July 12 in Las Vegas at the Mandalay Bay Convention Center, grew this year in both attendance and square footage, which can be attributed to expansion in such specialized areas as scent, natural products and multicultural items, not to mention a multitude of country pavilions — with Korean beauty holding court in two areas.

Americans are spending more than $60 billion on beauty annually. To survive as a meaningful competitor in this evolving beauty arena, drug stores must start to burnish their image.