Shave

BOSTON — Gillette’s Treo razor, developed specifically for assisted shaving, is entering a new phase of its journey to shelves. The company now is inviting consumers in the United States and UK to request a product sample via the Treo website, and the razor will be undergoing a three-month pilot phase in various professional care home and institutions, with Gillette providing samples and recording feedback to refine the product ahead of its launch and after.

SAN FRANCISCO — Online store Brandless, which launched in July with a portfolio of private-label product all sold for $3, is expanding its offerings with a foray into beauty and wellness. The company detailed its latest effort, the Brandless Beauty and Wellness Collection, in a blog post on its website, noting that the product line was aimed at “making clean beauty accessible to everyone.”

STAMFORD, Conn. — To mark the coming release of “Star Wars: The Last Jedi, Philips Norelco is bringing three new shavers to market, all of which are inspired by the film series, for a limited time. The four shavers bring together the company’s technology with new design features that are meant to emulate different “Star Wars” characters.

AMITYVILLE, N.Y. — Skin care and hair care company Sundial Brands on Monday announced its debut on Black Enterprise Magazine’s BE 100s List as the tenth largest black-owned business in America. With a national reach of 35,000 major retailers, an increasing focus on its global strategy and a continual emphasis on new innovations, Sundial is also the only beauty and personal care manufacturer to make this year’s list. 

Cosmoprof North America, or CPNA, delivered a robust beauty trade fair featuring resources for every aspect of business, from packaging and filling to finished product. The event, held July 9 to July 12 in Las Vegas at the Mandalay Bay Convention Center, grew this year in both attendance and square footage, which can be attributed to expansion in such specialized areas as scent, natural products and multicultural items, not to mention a multitude of country pavilions — with Korean beauty holding court in two areas.

Americans are spending more than $60 billion on beauty annually. To survive as a meaningful competitor in this evolving beauty arena, drug stores must start to burnish their image.

One of the biggest marketing opportunities for brands and retailers is reaching out to caregivers. Whether it is assisting in grooming rituals or housekeeping, finding products to help those who can’t do for themselves is a trend popping up on the radar.

Although the U.S. color cosmetics market has seen a 2% increase so far this year, growth is sluggish across individual segments, according to new research by Mintel. Consumer desire for simplified makeup routines have affected lip, facial and eye cosmetics — each of which has grown about two percentage points slower this year compared with last year.