Verb revamps Hydrate collection with new launches

Verb Products is rolling out two new additions to its Hydrate line of hair care products. 

The new Hydrate Oil and Hydrate Styling Cream, when used with the complete system, can help deliver additional hydration to strands while also aiding in reducing frizz, the brand shared. 

Building upon the popularity of its Ghost Oil, the Hydrate Oil addresses hydration options for those searching to tackle dehydration and frizz while offering heat protection benefits. 

The Hydrate Styling Cream is designed to hydrate hair and reduce frizz as well, due to its formula that contains such ingredients as argan oil, babassu oil, moisture-locking ceramides and flexible polymers. 

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"Our new Hydrate Collection provides unparalleled hydration and is a testament to our commitment to innovation," said Meg Lerner, vice president of marketing at Verb Products. "At Verb, we strive to create products that not only address common hair concerns but also enhance the overall haircare experience for our customers."

All products part of the Hydrate collection now feature notes of amber and jasmine as well. 

Verb’s full Hydrate line of hair care products is now available for purchase online and at select retailers including Sephora, Ulta Beauty, Amazon and Ulta Beauty at Target.