Rite Aid has debuted its refreshed brand with an ad campaign highlighting its health-and-wellness focus as it opened its third Store of the Future prototype in Moscow, Pa.
CEO Joann Marks noted that while beauty remains a cornerstone of the company, CosPro Marketing is responding to changes in consumer interests related to health and wellness.
Alani Nu products, including an exclusive Lemon Meringue Whey Protein and Galaxy Lemonade Pre-Workout, will be available at more than 720 The Vitamin Shoppe locations.