Face

CHICAGO — Merchants looking for the “next best thing” in at-home treatments might want to eyeball Dermaflash. Sephora is already selling the at-home exfoliation device, which removes dead cells, “peach fuzz hair” and built-up debris.

American consumers love instant results. That fact is propelling sales of beauty devices — hair straighteners, power cleansers, blue- and red-light devices for acne or wrinkles, microderm tools, hair removers and hair growth stimulators. These items tend to provide immediate improvements.

SANTA MONICA, Calif. — When it comes to natural skin care, Beautycounter is perhaps one of the hottest names in the business. In fact, the company recently generated investments from Bono and his wife, as well as Nude founder, Ali Hewson, as part of its acquisition of Nude Skin care from LVMH Möet Hennessy Louis Vuitton. Next up, Beautycounter and Target will unfurl a collection of skin care and cosmetics products in 1,500 Target stores.

Millennials might not care about fighting wrinkles, but they know the importance of totally cleaning off their makeup. “One of the things I learned from my sisters was to totally remove makeup,” Kylie Jenner told a reporter recently.

CITY OF INDUSTRY, Calif. — Physicians Formula was doing color correcting before it was trendy. This year, the company built upon that strength with its InstaReady collection, highlighted by its Super BB Contour Trio BB Stick SPF 30. It was developed to diminish shine for flawless filter-free social media posts. Linking into National Selfie Day, Physicians Formula held a contest encouraging women to take selfies on Instagram, which resulted in 12% increases in sales.

One solution for stalled mass market skin care sales has been enlarging natural product choices. Although “natural” is hard to define without true regulation, consumers are at least looking for products with the fewest harmful ingredients.

When Sephora introduced its compact contour app two years ago, it ignited the contouring trend. Now, Sephora has put its efforts behind teaching women how to “cancel out color concerns.”

ENGLEWOOD CLIFFS, N.J. — Wipe technology has made big waves in facial cleansers. Simple Wipes were a big part of that growth. Now Unilever’s Simple has upped its game.