Hally Hair launches at Ulta Beauty

Hally Hair is bringing its collection of hair color products to all Ulta Beauty locations across the nation. 

Through this retail expansion, Hally Hair is building upon its prior relationship with the beauty retailer to broaden accessibility to make non-toxic beauty accessible to a wider range of shoppers, the company said. 

“We are thrilled to continue growing Hally Hair's presence in all Ulta doors. Ulta Beauty has been a tremendous partner to Hally from the very beginning, and achieving full shelf expansion in all stores marks a significant milestone for us. Building on our successful launch of Shade Stix at Ulta in 2023, this year we are excited to keep growing the color category with the Ulta guest with the addition of 15 new products from Hally now available in all Ulta stores. Only three years old, Hally continues to empower the next generation with the tools they need to express themselves confidently through their hair, reinforcing our commitment to innovation and inclusivity in beauty,“ said Kathryn Winokur, founder and CEO of Hally Hair.

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In 2023, Hally was the fastest-growing hair color brand and Ulta Beauty and has helped pioneer a concept of beauty color hair color that is comparable to makeup and styling vs. extreme all over color, the brand said. 

On May 15, the brand launched Glitter Shade Stix as an Ulta Beauty exclusive, and other products from the brand being carried at the retailer include the Lighten Up Hair Lightening Mist and Totally Clean Bleach.