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Reckitt Benckiser acquires K-Y
SLOUGH, England — Reckitt Benckiser announced that it would acquire global rights to personal lubricant brand K-Y from Johnson & Johnson. The transaction is expected to close mid-2014.
K-Y started as a prescription medical device in 1917 before switching to the OTC category in 1980. K-Y will join Reckitt Benckiser brand Durex in the sexual wellness category.
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Ansell launches new sexual performance enhancer
ISELIN, N.J. — Ansell, the makers of LifeStyles Condoms, announced the launch of Epic, a new sexual enhancement product for males.
Epic is a quick-drying topical spray that delays ejaculation by reducing the sensitivity of the penis. The spray features DermaSys technology, a patented transdermal delivery system which optimizes topical delivery through a highly effective absorption process. It also contains Lidocaine, a mild anesthetic that begins working almost immediately after application.