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Marketing white paper: Most women are motivated to buy 'healthy'
SAN FRANCISCO — Three-in-four women today are motivated to be healthy, and most (82%) believe they will suffer negative consequences if they don't pursue that healthier lifestyle, according to a white paper released by Anthem Worldwide on Tuesday titled, “What Women Really Want From Health And Wellness.”
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WSJ: J&J shopping women's care unit
NEW YORK — Johnson & Johnson is shopping its women's health unit, according to a report Friday in The Wall Street Journal, which suggested that the business no longer coincided with J&J's "growth priorities."
The brands managed by the unit include intimacy health KY and women's personal care brands, o.b. tampons and Stayfree and Carefree pads.