HEALTH

Robin Leedy & Associates expands New York operations, names new managing director
MT. KISCO, N.Y. — PR and social media marketing specialists Robin Leedy & Associates on Tuesday named Tara McNally to oversee account teams and staff development, client services and brand campaigns from the firm's new Manhattan office at Fifth Avenue and 44th Street.
Consumers using more OTCs for cost savings
As many as 26% of consumers increased their usage of over-the-counter products in the past year, according to an online survey of more than 900 AccentHealth viewers conducted in September. Anticipated increases in OTC use for the upcoming year are driven by those who have already reported a rise in usage in the past year. 

To see more Patient Views, click here.

The lower cost of OTCs was cited as the primary reason viewers have increased and plan to increase their OTC usage.

Raising the ‘steaks’ on quality care

Recently, I had a brief conversation with a man I admire and respect very much, regarding the cover story of the Oct. 15 issue of DSN, “Building the ACO.” 

“Eder, what’s an ACO?” the man asked. 

I explained that it stands for accountable care organization; basically, it means providers from different practice settings working together to spread primary care responsibility across an integrated healthcare team.  

“You think that’s good?” 
Partnering with suppliers to create a rich, innovative experience for customers

The success of Rite Aid’s Wellness store is in the experience. It’s welcoming. It’s engaging. And across various touchpoints throughout the store, it helps guide Rite Aid customers toward however it is they define “well.” That’s as much a function of design of the stores as it is the people and the products in those stores. 
Natural goes mainstream

While the term homeopathy may remain as foreign to the American consumer as allopathy, as a relative “class” within each of the respective categories where homeopathic remedies exist, more and more shoppers are placing those homeopathic products in their baskets.
Nutramax launches comprehensive line of supplements for the family dog

LANCASTER, S.C. — Nutramax Laboratories on Wednesday announced the nationwide launch of Cosequin for Dogs into Walmart stores. Cosequin is formulated to support, nourish and maintain the health of canine joints and cartilage. Included in the product launch is Dermaquin Plus, an omega-3 fish oil supplement for dogs supporting skin and coat health plus overall wellness.
OTCs popular choice to treat both acute and chronic maladies

Consumers are increasingly turning to OTCs to treat their conditions, including both acute, episodic conditions like the common cold and such chronic conditions as frequent pain and allergy. However, the extent to which OTCs are used varies by condition, according to an online survey of more than 900 AccentHealth viewers conducted in September. Headache sufferers reported using OTC medications most often (89%), while sufferers of certain digestive disorders use OTCs less often (53%).

To see more Patient Views, click here.
Cough, cold and flu

The November/December 2012 Cough, Cold and Flu Ingredient Guide breaks down the indication, ingredients, purpose and dosage of Mucinex, Vicks, Advil, Theraflu, Delsym, St. Joseph, Hyland's Similasan and Zicam products.

Click here for the complete guide.
National Products Association sponsors Girls on the Run – DC 5K

WASHINGTON — The Natural Products Association on Wednesday announced its sponsorship of the Girls on the Run – DC 5K on Dec. 2 in Anacostia Park. Girls on the Run encourages girls in third through eighth grade to lead healthy lives using a fun, experience-based curriculum that integrates running.
CRN, National Osteoporosis Foundation to host webinar on calcium, vitamin D for pharmacists, clinicians

WASHINGTON — The Council for Responsible Nutrition on Wednesday announced it is partnering with the National Osteoporosis Foundation in hosting a free webinar for pharmacists and nurse practitioners around updated recommendations and research of calcium and vitamin D.