HEALTH

Among those health conditions treated with OTCs, AccentHealth viewers reported that allergies, sinus/nasal congestion and pain — including back, muscle and menstrual — to be the most commonly suffered chronic conditions. And cold symptoms and headaches were the most commonly suffered acute conditions, according to an online survey of more than 900 AccentHealth viewers that was conducted in September.

Older women are not yearning for the beauty of their teens and 20s, but their views on beauty do change as they grow older. Marked by a confidence that is beautiful in and of itself, older women do aspire to look their best at their age, and they desire more information and product ads that they can both relate to and believe, according to a recent study on female baby boomers.


Drug stores, especially chain drug stores, brand themselves differently. But once customers step through the doors, they tend to only see slight variations of the same thing: the same shelves, too tall for mere humans to reach the top without a ladder; the same product categories every other drug store carries; the same pharmacy counter in the back of the store; and the same cash registers in the front. Some stores have carpets, others have tile floors.


The entirety of Rite Aid’s marketing message can really be broken down to just two simple, yet powerful words: 
wellness empowerment. 


It is those two words that have helped inform Rite Aid’s entire wellness platform, from the introduction of its wellness+ loyalty card program in 2010 to the rollout of its new Wellness stores, beginning in 2011. It is those two words that have helped reinvigorate Rite Aid’s business — from how the store is formatted and how it looks, to the energy that pops among Rite Aid’s Wellness Ambassadors. 


Boehringer Ingelheim recently expanded its popular laxative brand with Dulcolax Laxative Tablets for Women, specifically formulated with a “comfort-coating” to protect a woman’s stomach. 


MT. KISCO, N.Y. — PR and social media marketing specialists Robin Leedy & Associates on Tuesday named Tara McNally to oversee account teams and staff development, client services and brand campaigns from the firm's new Manhattan office at Fifth Avenue and 44th Street.

As many as 26% of consumers increased their usage of over-the-counter products in the past year, according to an online survey of more than 900 AccentHealth viewers conducted in September. Anticipated increases in OTC use for the upcoming year are driven by those who have already reported a rise in usage in the past year.


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The lower cost of OTCs was cited as the primary reason viewers have increased and plan to increase their OTC usage. 


Recently, I had a brief conversation with a man I admire and respect very much, regarding the cover story of the Oct. 15 issue of DSN, “Building the ACO.”


“Eder, what’s an ACO?” the man asked.


I explained that it stands for accountable care organization; basically, it means providers from different practice settings working together to spread primary care responsibility across an integrated healthcare team. 


“You think that’s good?”