HEALTH

DOYLESTOWN, Pa. — ProPhase Labs on Thursday named the October, November and December winners of its "Share Your Cause Not Your Cold" campaign. ProPhase awarded $1,000 to three charities: LuLu's Rescue, an all-volunteer, companion animal rescue group; Backpack Buddies, which provides weekend meals to students in need; and Hannah's Home, a respite for single, young women who are pregnant.

ATLANTA — Meda Consumer Healthcare last week featured three revitalized Feosol SKUs, which are set to launch at retail in May, at the ECRM Vitamin, Diet & Sports Nutrition EPPS conference.

The lineup lends itself to a good-better-best merchandising strategy in what has been a commoditized category, and the marketing plan in place to support the launch will mean a significant uptick in promotion of iron supplementation.

GLENVIEW, Ill. — Mead Johnson Nutrition CEO Stephen Golsby on Thursday announced that the company will be deploying a significant ad campaign to recapture any lost trust among moms because of an Enfamil "pull-and-hold" in December.

Retailers had pulled the product off their shelves out of an abundance of caution — the product had been consumed in the days prior to a child's death — but both the Food and Drug Administration and the Centers for Disease Control and Prevention later vetted Enfamil from having any link to that tragedy.

ATLANTA — Iovate Health Sciences last week showcased a new Pro Clinical Hydroxycut Herbal for dieters looking for a stimulant-free herbal weight-loss formula here at the ECRM Vitamin, Diet & Sports Nutrition EPPS conference.

According to the company, the new herbal formula, which first reached store shelves in September, also is gluten free and contains no artificial colors, dyes or flavors.

More than half of adults with paternity questions have resolved to address their questions in 2012, according to an Identigene survey. Men with paternity questions are twice as likely (51%) than women (25%) to address paternity in 2012.

Overall, as many as 11% of adults have reported they have personally been in a situation where a paternity test was appropriate; and nearly 1-in-5 (18%) said that they or a close friend or family member have questioned paternity.

ATLANTA — Integrity Health Products is bringing a line of diet aids from Canada, specifically targeting women between the ages of 30 and 50 years, to the U.S. market.

"Most [diet aids] appeal to a younger woman, one who still buys into the 'magic pill' philosophy," the company stated. "We are speaking to the woman who's 'been there, done that' and expects more."

ATLANTA — Executives from RH Labs last week unveiled the company's $5 million marketing campaign in support of its expanded distribution of Forgiven, an alcohol metabolizer, at the ECRM Vitamin, Diet & Sports Nutrition EPPS conference here.

EMERYVILLE, Calif. — Clif Bar on Thursday announced a flavor line extension — peanut honey pretzel — for its Luna whole nutrition bar for women brand.