HEALTH

New cardiovascular risk calculator now available online
NEW YORK — In line with American Heart Month, Boehringer Ingelheim's Micardis has introduced a cardiovascular risk-reduction calculator, designed to assess patients' cardiovascular risk.

The calculator, which can be accessed at MicardisPro.com, is an interactive, useful tool for healthcare professionals to assist patients in reaching their cardiovascular risk-reduction goal, the company said.

Micardis (telmisartan) is a drug designed to treat hypertension.
EnLiven probiotic yogurt exclusively available at Walmart
CLEVELAND — A distributor of over-the-counter probiotic products has developed and launched a new yogurt line exclusively at Walmart stores.

Ganeden's enLiven yogurt is available in four flavors, including vanilla, blueberry, strawberry and peach, and features GanedenBC30 probiotics, the company said.

New supplement touts alcohol metabolism claim

LAS VEGAS — Forgiven Bottling Group launched its hangover product Forgiven, a vitamin B1 supplement the company claims helps metabolize alcohol.

“Forgiven is the first and only alcohol burner available to the consumer seeking a healthy solution to sober quickly when the night is over,” stated Chas Aday, CEO of Forgiven Bottling Group.

One packet of Forgiven will retail for a suggested $3.99, the company reported.
Study: Homeopathic shoppers buy more

Homeopathy products, especially in the cough-cold space, appear to be doing very well. That’s good news in and of itself, but according to recent Boiron research, it gets better: People who place homeopathy in their market baskets tend to buy more by the time they get to the checkout. 
Burn cream tackles pain, infection, scars

Welmedix’s First Degree therapeutic burn cream provides a unique solution for minor burns that the company suggests is an unmet need at retail. It’s an all-in-one burn cream that helps soothe pain, cool the burn, prevent infection and reduce the appearance of scars. 
Former Clorox executive named CEO at Schiff Nutrition International

SALT LAKE CITY — Schiff Nutrition International on Friday named Tarang Amin CEO, president and director, effective March 7. Amin will replace Bruce Wood, CEO, president and director, who is retiring.
Scar therapy product lessens C-section scars

GUILFORD, Conn. — Mitchell-Vance Labs this past fall launched a new scar product to add to its ScarAway lineup appealing to a whole other segment of women in search of scar therapy: ScarAway for C-sections.  
CVS Caremark saluted for Pharmacy Advisor program

WOONSOCKET, R.I. — CVS Caremark announced on Friday that the Pharmacy Benefit Management Institute awarded the company and its PBM client, ArcelorMittal, the 2011 Rx Benefit Innovation Award. The award recognizes the Pharmacy Advisor program, which was developed by CVS Caremark to manage costs, improve medication adherence and close gaps in care for members with diabetes.
Cough-cold marketer opts for app

MOUNT KISCO, N.Y. — Prestige Brands became one of the first cough-cold marketers to develop a branded smart-phone app to help moms hone in on the most appropriate  PediaCare remedy for their sick children. It’s not a bad play; a recent Millennial Media report indicated that in 2010, 32% of moms owned a smart phone, versus 20% in 2009. 
CHPA, Congress propose dose of clarity for kids

HUNTINGTON, N.Y. — Concerns over kids’ medicines and proper dosing is still a prominent issue. Children between the ages of 2 years and 12 years are inaccurately dosed up to 73% of the time, according to a report published by the American Medical Association. This increases emergency room visits in two-thirds of the cases.