HEALTH

NEW YORK — Procter & Gamble and popular NFL broadcaster John Madden will be generating exposure for the Prilosec OTC brand with P&G’s sponsorship of the second annual Madden Most Valuable Protectors Award, presented by Prilosec OTC. Voting started Thursday morning.

The award honors the NFL's best offensive line for the 2010 NFL regular season. Fan voting, which will be available through Jan. 21, serves as the final piece in determining this season's “best protectors” in the NFL.

WOONSOCKET, R.I. — Patients with one or more out of four chronic diseases studied who take their medications as prescribed may save the healthcare system as much as $7,800 per patient annually, according to findings of a new CVS Caremark study analyzing annual pharmacy and medical costs over a three-year period.

HARRISBURG, Pa. — Bayer Diabetes’ Contour USB, pictured here at CVS, may be ideal for those tech-savvy boomers just learning they have diabetes. 

The monitor takes a blood-glucose reading at one end and can be inserted into the USB port of either a home computer or the laptop in the doctor’s office.

PRINCETON, N.J. — Church & Dwight on Tuesday morning unveiled its latest personal massager — Trojan Vibrating Twister — at the Consumer Electronics Show. Also showcased at the electronics show was Trojan BareSkin, the thinnest condom in brand history, Trojan Vibrating Pulse personal massager and Trojan Ecstasy Fire & Ice condoms with personal lubricants on both the interior and exterior of the condom.

WASHINGTON — The Council for Responsible Nutrition’s "Life…supplemented" team on Wednesday hosted the “Power Hour of Wellness Featuring Hungry Girl and Friends," a 60-minute streamed panel featuring diet, exercise and supplement experts.

EL PASO, Texas — Helen of Troy Limited last month entered into a definitive merger agreement to acquire the business of Kaz for $260 million in cash, subject to certain closing working capital and other adjustments. Kaz manages the Vicks and Braun brand names under license from Procter & Gamble, Honeywell under license from Honeywell and its owned brands, Stinger, SoftHeat and Kaz. Kaz sales for the ensuing 12 months ending Dec. 31, 2011, are expected to exceed $400 million, Helen of Troy stated.

WASHINGTON — The Food Marketing Institute and the Grocery Manufacturers Association on Wednesday announced their support for a research study about how consumers use brand websites and how the use of these websites impacts shoppers’ in-store buying behavior.

HONOLULU — Hisamitsu America earlier this week announced the release of two videos featuring an Obama look-alike applying Salonpas to ease the aches and pains of a “presidential magnitude.”

Hisamitsu noted it may be the first pharma company to use a parody of President Obama in its advertising, a controversial factor that should help generate a buzz around the videos.