-
Friskies looks to help cat owners add excitement to pets' lives
ST. LOUIS — Friskies has launched a campaign designed to end "cat boredom."
The brand has launched a movement on its Facebook page, which underscores how Friskies cat treats can add excitement to cats' lives. Additional tools for the fight are available for consumers on the page, including videos, games and surprise giveaways exclusively for Friskies' Facebook fans. What's more, the campaign features a video public service announcement depicting many bored cats that haven't yet discovered the solution.
-
Coconut water sweetens sales
Sales of coconut water continue to soar. According to a recent report from Mintel, the U.S. market for coconut water was around $350 million in 2011, representing 2% of the total fruit juice and drinks sales. The report suggested that coconut water offers growth opportunity in an otherwise maturing fruit juice/drinks market; in all three outlets, coconut water sales grew by 165% to $59 million during 2010-2011.