Hair

Better Natured is declaring the first day of spring as National Hair Color Day, which also correlates with its launch at Sally Beauty stores nationwide and online.

The beauty brand is rolling out two new products—Edge Fixer Extreme and Scalp Fixer Serum—formulated specifically for people with curly and coily hair textures.

Jackson will serve as the face of the brand while promoting the brand's reformulated products.

Prell looks to build upon its heritage while also catering to the current customer base and expanding to new audiences.

Nearly 500 hair color products from such brands as Madison Reed, Revlon and Wella are available on Walmart’s iOS app.

V&Co Beauty’s peptide-infused hair care line comes in four shampoo and conditioner options—Wavy, Straight, Curly and Thickening.

Consisting of three collections, Garnier is rolling out the launches with a campaign starring TikTok personality Charli D’Amelio.

Content creators are firing up hair care sales and retailers must be ready.